I-2 Lunch & Learn: Creative Writing for Nonprofits

Description

This workshop expands on why utilizing impact stories and persuasive narratives in your marketing materials will increase your exposure and revenue. Specifically, it outlines the types of marketing materials which will utilize a creative writing approach, demonstrate why impactful narratives are more powerful than merely showing performance statistics, provide a framework for creating impact stories, share examples of powerful narratives, and provide resources for obtaining powerful testimonials.